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Consistency

Every time someone visits your website, sees your business card, or receives marketing material from your company, they see your brand. Consistency is important for making your brand recognizable and reliable, and shows that your brand takes pride in details.

Recognition

Keeping your brand consistent allows it to be more immediately recognizable within your industry and with your target audience. Building a recognizable brand can take a lot of time, but your brand can quickly be distinguishable by adhering to your brand guidelines.

Value

When a brand's identity is cohesive, it increases the perceived value of the brand. Consistency allows your brand to appear more professional and reliable. Guidelines make it easier to maintain the quality and integrity of your brand's image.

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